From Bead Hawkers to Business Partners: How Swetha Rajasekaran Is Transforming the Narikuravar Community Through Ladi Handicrafts

Swetha Rajasekaran grew up watching four generations of women in her family string beads together. In Tamil Nadu’s Narikuravar community, needlework and bead-craft aren’t formal hobbies or luxury trades; they are instinctive, handed down from great-grandmother to mother to daughter before a child even learns to read. Yet the craft never bought comfort. For decades, […]