For generations, conversations around menstruation in India were wrapped in silence. Maheswari Moorthy grew up in that silence—watching girls hide their pads in shame, watching women suffer in discomfort, and watching a natural cycle become a taboo.

But she wasn’t willing to accept it. With a background in science and technology, Maheswari began asking bold questions: Why should women’s health hurt instead of heal? Why do products made for women sometimes harm more than they help? Why should the womb, the very source of life, be hidden in shame?

Those questions became her calling. She founded ZOY—a movement dedicated not just to menstrual hygiene but to dignity, wellness, and empowerment. Her belief is simple yet revolutionary: women’s health deserves respect, safety, and celebration.

Speaking openly about periods came with resistance. But Maheswari stood tall, choosing courage over silence. Today, she is more than an entrepreneur; she is a voice for countless women taught to stay quiet.

Her mission is clear: to remind every woman that her body is precious, her health matters, and she deserves to live without fear or shame.